We have all had a disappointing experience with a business before, and with the internet and social media these days it is easier than ever to express our opinions about those businesses. In the blink of an eye we have blasted that company, probably received 20 other opinions from people we don’t know, and we affected that business’s reputation by shrinking that business’s potential client base with our bad review.
That’s a lot of power we have, right? This can have both good and bad effects on a business, but what it DOESN’T do is fix the problem! When someone has a bad experience with your business, knowing the damage that a bad review can cause, what would you have rather those people of done, and wouldn’t you have liked to have had the opportunity to fix or address their issue? I would imagine the answer would be YES, everyone wants to have the kind of professional reputation that draws business in rather than away.
We want the service defects we experience to be made right, but the sympathy or outrage of the online community won’t make that happen. Instead, as a professional businessperson remember to extend the same professional courtesy to those businesses and reach out to a manager or owner and let them know about your experience. This will hopefully resolve the issue for you, and you have also provided that business with an opportunity to improve their customer service standards.
When your standards as a businessperson are higher than those who bad-mouth everyone without first trying to gain understanding or rectify the situation you will find that in turn your professional reputation will be positively impacted. How? When you respond in a professional way those business owners tend to remember you and they may be able to leave a positive review for you and or tell others about your business if given the opportunity.
“Good begets good; evil begets evil; and even if the good you give is met by evil,
you have no choice but to go on giving better than you get.”
– Paul Auster
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